The design or use of signs and symbols to communicate a message. Signage also means signs collectively or being considered as a group.
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This is the most important physical type of signage as it is the first thing that attracts the customers to walk in the door.
This type is a relatively new type of signage that uses LCD or LED screens to display content.
Monument signs can also be considered as a wayfinding signage because they are intended to provide information or direction to people
Promotional material is what most business owners will leap to when they think of types of retail signage.
billboards. A large outdoor sign used for advertising. Advertisers will rent a billboard sign and display their advertisement on it for a set length of time